Marketing Mix Modelling Consultant - MEFF Consulting (Media Analytics) ( fully remote possible)

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The primary role of the Media analytics consultant is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients. You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy.

Your insights will influence decisions for some of today’s leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level. He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives ~ Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client ~ Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities ~ Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams. ~ Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives ~ Partner with the sales organization to grow the media effectiveness analytics business ~ Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.

General

Skills &

Competencies ~ Expertise in Manufacturer Marketing and Media functions as well as media agencies ~ Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc. ~ Skilled & polished communicator, including group presentations and storytelling ~ Robust project management skills ~ Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement ~ Bachelor's degree required ~ MBA or advanced/analytics degree preferred ~3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media ~ Strong analytic background and knowledge of statistical or data science methodologies and applications ~ Strong Marketing/Research background A dynamic work environment with opportunities to engage with local and global companies. Flexible working hours and hybrid work options. Comprehensive onboarding and internal training programs. LI-Hybrid-LN Flexible working environment Flexible working environment NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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