Conversion and Creative Strategist

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Job Description:

  • Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels
  • Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
  • Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
  • Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
  • Develop hypotheses based on performance data, customer behavior, and competitor insights
  • Provide strategic direction for designers, video editors, UGC creators, and content partners
  • Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
  • Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
  • Partner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignment
  • Build scalable frameworks and systems to support messaging consistency across 100+ SKUs

Requirements:

  • 5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy
  • Proven experience driving measurable conversion improvements across e-commerce or DTC brands
  • Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
  • Experience translating technical, scientific, or complex products into simple, persuasive messaging
  • Strong analytical skills with the ability to interpret performance data and generate actionable insights
  • Experience running structured A/B testing and conversion optimization initiatives
  • Strong project management and prioritization skills in fast-paced environments
  • Excellent communication and cross-functional collaboration skills

Benefits:

  • Health insurance
  • Retirement plans
  • Paid time off
  • Professional development
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